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Executive Conversations: Telstra's David Thodey

How Telstra put customer service at the forefront of its operations.

By David Thodey and Rob Markey

Video

Executive Conversations: Telstra's David Thodey
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Former Telstra CEO David Thodey talks with Bain's Rob Markey about how a focus on advocacy pushed the telecommunications company to operate differently.

Read the Bain Brief: Transforming a company by learning to love customers

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