Interactive Do You Know Which Product Has a Lower Carbon Footprint? en Read more on HBR.org How Brands Can Sell to Environmentally Conscious Nonconsumers There is an undeniable gap between what consumers say they want and what they are actually putting in their baskets. Authors Leah Johns Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon Ariel Lerner Expert Manager, Innovation, London Harry Morrison Partner, London Magali Deryckere Partner, Brussels Contact us Tags Climate Change Consumer Lab Consumer Products Sustainability