B2B Sales and Marketing in a Recession

As the economy enters a period of uncertainty, commercial leaders face a consequential moment. Many will be pushed to reduce costs, which often comes at the expense of long-term growth. In this webinar recording, Bain’s Eliza Kennedy, Jordan Lee, and Steve Crowe share their research to help companies prepare a game plan that will allow them to grow throughout the recession and beyond.

Register for our webinars

Sign up for upcoming webinars with Bain experts, and watch previous recordings of conversations on topics that matter to your business.