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As Costs Rise, Consumers Tighten Their Belts

Our latest survey of US and European consumers finds them trimming discretionary spending to cope with inflation.

By Amanda Howe, Leah Johns, and Lyne Jaroudi

The authors would like to thank Ariel Lerner for her contributions to this work.

Amanda Howe

Partner, Global Consumer Lab and Innovation & Design, London
Leah Johns

Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
Lyne Jaroudi

Practice Manager, Global Consumer Lab, Retail, London

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