Retail Holiday Newsletter

2023 Holiday Shopping Outlook

Bain forecasts 3% nominal growth in US retail sales this holiday, the lowest since 2018. Six tips can help retailers weather the snowstorm.

By Aaron Cheris, Sarah Irizarry, Stephanie Koszyk, Darrell Rigby, and Suzanne Tager

Infographic

2023 Holiday Shopping Outlook
en
  • Notes

    Holiday season is November and December only. Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants.

    Historical sales and forecast for Bain-defined retail sales are not seasonally adjusted.

    Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

    The authors would like to acknowledge Harkaran Abhaypal, Anshula Batra, Megha Dasgupta, Krati Gupta, Sameer Gupta, Mrigya Kochar, Shivali Srivastava, and Liz Vargo for their contributions to this newsletter.

Authors
  •
    Partner, San Francisco
  • Associate Partner, Houston
  • Practice Director, Dallas
  • Partner, Boston
  • Chief of Staff to the Worldwide Managing Partner, New York
Contact us
Tags

How We've Helped Clients

A regional strategy helps global retailer find its way

Read case study

A major retailer rejuvenates sales by thinking local

Read case study

Focus on core delivers growth for retailer

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Bain

How can we help you?

See all offices