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Dynamic Marketing Optimization

CMOs have more money to invest—and more data to crunch—than ever before. But they readily admit that much of the $1 trillion they spend globally on marketing is ineffective, or wasted. The solution is to focus more on orchestration and less on sophistication, balancing analytics with operational and organizational capabilities. That's what Bain Dynamic Marketing Optimization delivers. The result: better focus and execution, and a 10%–25% boost in ROI.

Why Bain

Why Bain

We have unparalleled experience and expertise, having completed more than 1,200 marketing excellence engagements around the world.
Our focus on integrated decision making eliminates the fragmentation, manual processes and weak collaboration that often hamper marketing effectiveness.
Bain’s deep bench of talent in advanced analytics, Test for Results, Agile development, go-to-market strategy and related disciplines assures that your marketing optimization is supported by a full complement of related capabilities.

What to Expect

What to Expect

Marketing metrics framed in holistic, forward-looking and actionable ways.

A tailored, systematic testing program to improve decision making.

A clear, dynamic and accountable roadmap for creating and scaling the optimal portfolio of marketing initiatives.

Superior top-line growth, or a 10%–25% reduction in marketing spending that does not impede growth.

Our Team

Cesar Brea Partner Boston

Laura Beaudin Partner San Francisco

John Grudnowski Advisor Minneapolis

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Insights

Dynamic Marketing Optimization

Cesar Brea: Why Orchestration Is the Key to Great Marketing

Orchestration helps organizations collaborate to develop their marketing analytics capabilities.

Data and Analytics Transformation

How CMOs Can Get—and Keep—Their Marketing Mix Right

All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.

Dynamic Marketing Optimization

Customer Lifetime Value: A Better Compass to Guide Your Marketing Automation

The most powerful marketing aligns machines, metrics and minds.

André Chaves: Developing Lasting Customer Relationships in the Digital Age

A clear strategy is crucial in developing lasting relationships with customers.

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Related Offerings

Modern Marketing

Quickly begin delivering the right messages to your customers and building the skills of your team.

Customer Episode Design

A proven way to transform the customer experience, at scale

Brand Strategy

Forge a strong connection between brand strategy and business strategy

Consumer Product and Portfolio Management

Consumer Product and Portfolio Management

Successful product and portfolio management starts with putting customers at the center of everything you do.

CRM Value Capture

CRM Value Capture

With our proven approach you can harness the full power of your CRM system to boost revenue and customer loyalty.

Market Opportunity Definition

Market Opportunity Definition

A smart go-to-market strategy begins with a bottoms-up view of market potential and share, yet most companies omit this crucial first step. Market Opportunity Definition helps you develop a clear view of the opportunity and the upside.

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