Video: A Marketing Transformation Puts a Software Leader Back on Top

With revenue flattening the company made three key moves to reinvigorate sales

In this video case study, Bain Partner David Cho describes the marketing strategy one software company pursued to get back to double-digit growth.

Video Player is loading.

Current Time 0:00

Duration 0:00

Loaded: 0%

Stream Type LIVE

Remaining Time 0:00

I want to talk to your experts in: Please select an industry from the dropdown list

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Your email Please enter a valid email address