About Andre Expertise Media & Entertainment Travel & Leisure Performance Improvement Bain Media Lab Recent Insights “Bain & Company appoints Daniel Hong as leader of its Americas Communications, Media & Entertainment practice,” Press release, January 2024 “Beyond the Love of the Game: Talent in the Video Game Industry,” Brief, October 2023 “Tech in Content Production: Will AI Kill the Video Star? ,” Brief, September 2023 “Generative AI will contribute to more than half of video game development within next 5 to 10 years, finds Bain & Company ,” Press release, September 2023 “How Will Generative AI Change the Video Game Industry?,” Brief, September 2023