How We Can Help Filter by:Filter SolutionsIndustriesServicesBusiness NeedSelected:Sales and MarketingAccelerated Revenue TransformationFor turnarounds: Jumpstart growth and maintain momentum when time is of the essence, and you can't afford even one more quarter of underperformance.MoreAccount ManagementThe right accounts, cadence, actions and tools. Those are the cornerstones of strong account management. Get it right and the results can be transformative. We help you do just that, with a proven end-to-end program that gets results.MoreB2B E-commerceThe right e-commerce strategy doesn’t replace your salesforce—it empowers it. Your sales reps can focus on high-value customer interactions and new business development while your platform optimizes every facet of routine sales.MoreB2B MarketingThe fundamentals of marketing may not have changed, but everything else has: goals, roles, expectations, talent needs, and more. We help B2B marketing leaders navigate this new terrain and build the capabilities needed to win.MoreB2B PricingImprove across five core capabilities to transform your pricing performance and boost your bottom line.MoreB2B Pricing KPI DatabasePlasma is a powerful price benchmarking platform that analyzes your pricing practices across more than 30 critical KPIs, helping you make faster, better decisions and improve every facet of your pricing strategy. MoreB2B Product and Portfolio Management Redesign your offerings to unlock their true value. We’ll help you meet your customers’ needs, transform their experiences and keep your organization responsive, innovative and nimble.MoreBrand StrategyForge a strong connection between brand strategy and business strategyMoreChannel Sales OptimizationChoosing the right channel partners is about much more than short-term sales. An optimal partner ecosystem should support your company’s overall goals and support your plans for the futureMoreCommercial AcceleratorPropel your profitability and growth with an integrated set of operational tools tuned to your marketMoreCommercial ExcellenceNavigate the tectonic shifts in retail to accelerate growthMoreCommercial Excellence X-raySell more, and more profitably, with the insights generated by Commercial Excellence X-Ray. We benchmark your company against hundreds of others, both within and outside your industry, to help you perfect your go-to-market strategy.MoreCommercial OperationsIn today’s markets, B2B teams need flawless execution. Whether you want to transform your go-to-market approach, enable your sales teams to hit this year’s number, or simply run tighter sales ops processes, we can show you how.MoreConsumer Product and Portfolio Management Successful product and portfolio management starts with putting customers at the center of everything you do. MoreConsumer-led Brand GrowthA powerful, data-driven solution that puts consumers at the heart of your growth strategy.MoreContract OptimizerCompanies often leak profits through invisible holes in their contracting practices. Contract Optimizer spots those gaps so you can plug them, recapture lost revenue and continually improve your processes. MoreCRM Value CaptureWith our proven approach you can harness the full power of your CRM system to boost revenue and customer loyalty.MoreCustomer Episode DesignA proven way to transform the customer experience, at scaleMoreCustomer Episode-led CostingTurn traditional cost-cutting on its head by focusing on customer episodes as the essential unit of operating expense. This holistic approach not only saves more money but reduces complexity and increases customer satisfaction.MoreCustomer Experience AnalyticsThe data you need to create superior customer experiences is now at your fingertips. Customer Experience Analytics integrates customer and operational data and provides an attractive, dynamic interface that makes analysis fast and easy.MoreCustomer Experience LeadershipPinpoint the customer experience improvements that produce outsized resultsMoreCustomer Insights & SegmentationBuild the most effective customer segmentation capabilities—those that allow your company to allocate scarce resources where they'll deliver the highest payoff.MoreCustomer Value ManagementA proven — and undervalued — source of profitable growth.MoreDigital MarketingAn industry-revolutionizing standard for digital marketingMoreDigitalization in Consumer ProductsBecome a digital performance leader by fusing technology, data and organizational designMoreDynamic Deal GuidanceDynamic Deal Guidance is a data-driven approach, rooted in business judgment, that allows your sales team to make profitable pricing decisions quickly, confidently, and consistently.MoreDynamic Marketing OptimizationFocus more on orchestration and less on sophistication, balancing analytics with operational and organizational capabilities. That’s what Bain Dynamic Marketing Optimization delivers. The result: better focus and execution, and a 10%–25% boost in ROI.MoreElements of Value®Understanding what your customers truly value helps you differentiate your offering and gives you more pricing power and bigger market share. Elements of Value identifies what matters most and helps you deliver it effectively.MoreEmployee Pulse CheckCapture the voice of your employee.MoreGo-to-Market StrategyEnhance every element of your commercial functions to deliver top and bottom line growthMoreGo-to-market TransformationBuild a detailed analysis of market opportunity—and mobilize your sales teams to attack it.MoreMarket Opportunity DefinitionA smart go-to-market strategy begins with a bottoms-up view of market potential and share, yet most companies omit this crucial first step. Market Opportunity Definition helps you develop a clear view of the opportunity and the upside.MoreMarketing Effectiveness and EfficiencyDisruptive startups, a shift to digital, and economic uncertainty are just some of the factors transforming marketing. We help CMOs respond, and win, with strategies that reduce costs and build lasting capabilities.MoreMarketing Operating ModelToday's marketing requires velocity: speed with direction. We help CMOs reach maximum velocity through a well-designed marketing operating model that enables you to execute the rapid, complex maneuvers that produce outsized results. MoreModern MarketingQuickly begin delivering the right messages to your customers and building the skills of your team.MoreNet Promoter System®Focus on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees to accelerate profitable, sustainable organic growth.MoreNet Promoter® for PeopleUnleash the energy, enthusiasm and creativity of your workforce to fuel productivity and innovation.MorePricing and PromotionsOur Promotions Accelerator helps drive profitability by combining data-driven analysis and strategy to deliver lasting impact.MorePricing Capability X-RayNothing boosts profits like smarter pricing. Get started with a fast, flexible assessment that quickly reveals your strengths and weaknesses.MorePricing NavigatorUndisciplined pricing practices can erode your profitability—often invisibly. Pricing Navigator lets you take control of your entire pricing system, highlighting weaknesses and providing a simple, flexible platform to manage every element of your pricing strategy.MorePricing OptimizationSet and get the right price, every timeMorePricing Value Roadmap Pricing Value Roadmap assesses all your pricing capabilities, from your sales team’s motivations to the systems governing discount approvals. Use it to fix weak spots or completely redesign your pricing strategy.MoreProduct & Portfolio ManagementReimagine what you offer and how you provide itMoreRetail Media NetworksAs advertising dollars continue to migrate to digital channels, retail media networks are a powerful way for retailers to tap into new revenue sources and for consumer products companies to reach consumers in new ways.MoreRoute-to-MarketMore than ever, sales excellence requires a smart route-to-market strategy. We’ll help you deploy resources more effectively to get your products to customers through the right channels.MoreSales CompensationThe right sales compensation plan can spur performance like nothing else, yet few leaders believe their plans are truly effective. Sales Compensation Booster analyzes the key issues that affect compensation so you can design an exceptional plan.MoreSales ManagementEven the best commercial strategies won’t get results if the front line can’t execute. We help you hire, train, and motivate sales teams that deliver an outstanding performance.MoreSales Play System℠Good teams play, but great teams run a system of plays. Sales Play System unites your people, processes and technology into a powerful go-to-market approach that builds pipeline and maximizes opportunities. The result: consistent, sustainable growth.MoreLoad more