Press release

Digital marketing represents 18% of media spend and is expected to reach 27% by 2020, says Bain & Company

Digital marketing represents 18% of media spend and is expected to reach 27% by 2020, says Bain & Company

Despite growth, Brazil is still far behind the United States and the United Kingdom, where digital marketing investments amount to 33% and 51% of media capital.

  • April 04, 2017
  • min read

Press release

Digital marketing represents 18% of media spend and is expected to reach 27% by 2020, says Bain & Company

Despite growth, Brazil is still far behind the United States and the United Kingdom, where digital marketing investments amount to 33% and 51% of media capital.

(Full article only available in Portuguese)

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