Bain & Company’s analysis on new consumption trend ② 4 strategies for brand growth
Bain & Company’s analysis on new consumption trend ② 4 strategies for brand growth
May 19, 2012
min read
Maeil Business Newspaper MBA
Bain & Company’s analysis on new consumption trend ② 4 strategies for brand growth
Korea’s consumer goods companies are facing two major challenges. One is continuous slowdown of the domestic market’s growth rate; another is fiercer competition with retail players.
