Erika Serow
Chief Marketing Officer,
Erika
전문 분야
Erika Serow is the Chief Marketing Officer of Bain & Company.
Erika rejoined Bain after serving as Global President and US Chief Executive Officer of Sweaty Betty, the UK’s leading activewear brand.
Erika first joined Bain in 1995 and was most recently head of the firm’s Americas Retail practice. Throughout her tenure at Bain, Erika has worked closely with senior executives and management teams across the retail spectrum.
She holds an MBA from the Stanford University Graduate School of Business and a bachelor's degree from Duke University.
Leading retailers focus on choosing the right technology upgrades, developing necessary capabilities, testing and learning from their efforts, and staying ahead of consumer behavior, says Erika Serow.
Recent Insights
- “Five Tips for Marketing during a Crisis,” Video, 2020년4월29일
- “Covid-19: Macroeconomic Impact and Urgent Steps to Take,” Webinar, 2020년4월2일
- “Digical® retail and why stores matter,” Brief, 2015년12월18일
- “’Tis the season for free shipping,” Brief, 2015년11월19일
- “2015 holiday sales outlook: Let the shopping begin,” Brief, 2015년10월20일