Elements of Value Research / Business Insights

Go-to-Market Strategy

For B2B Companies, Six Elements of Value® Matter Most in the Coronavirus Pandemic

Take the high road with customers.

Modern Marketing

Three Elements of Value® for Consumers Take Precedence During a Pandemic

Companies’ response to the coronavirus needs to deliver these three values.

에너지와 천연자원

Rethinking Energy and Natural Resources for a Net-Zero Carbon Future

A new model of leadership shows how to address sustainability and emissions issues while retaining support from customers and investors.

유통

Strong Origins: Current Perspectives on the Diamond Industry

This ninth annual global report covers performance in 2018 and the first half of 2019 and explains key trends that are shaping the industry.

소비재

The Power of Delivering Elements of Value® in Consumer Products

Brands can thrive by defining, measuring and improving the elements of their value proposition.

유통

Today’s Traveler: Infinite Paths to Purchase

How customer-led travel brands master the complexity of the online booking journey.

자동차

Predicting the Tipping Point for Electric Vehicles

The rate of adoption for electric cars depends on two main consumer groups.

사모펀드

Hollywood’s Streaming Angst

As technology firms invest heavily in new content, traditional media companies face a gap in two areas: data analytics and network branding.

Business Strategy

Tipping Points: When to Bet on New Technologies

Predictive tools can help companies gauge when new technologies will take off.

성과 개선

Forecasting the Next Big Thing

Four tools, when used together, can help leaders see into the future and get a jump on the competition.

전략

Predicting the Next Tech Disruption

Bain Partner Mark Gottfredson discusses how four forecasting tools, when used together, can help companies predict when disruptive technologies will be widely adopted.

금융 서비스

Prameet Jamnadas: Elements of Value in Commercial Insurance

Commercial insurers who embrace the Elements of Value® are more likely to succeed over competitors.

금융 서비스

Who Delivers More Value—Banks or Technology Companies?

Tech firms continue to make inroads into banking services.

뱅킹

Can Banks Get Some Love?

As tech firms explore financial services, big banks can fight back by focusing on the customer.

뱅킹

In Search of Customers Who Love Their Bank

With banks facing increased competition from tech firms, our latest Customer Loyalty in Retail Banking Report examines how the banks can focus on what customers value most.

Net Promoter System®

The Amazon Effect on What Consumers Value

Amazon’s dominance has actually changed which Elements of Value matter most to consumers in mass merchandising.

Go-to-Market Strategy

Chewy Takes a Bite Out of Amazon

Amazon changed the rules of the game in e-commerce, but some rivals have figured out how to adapt.

Go-to-Market Strategy

The Tight Link Between Consumer Value and a Price Premium

When companies excel on more Elements of Value®, consumers are willing to pay a higher price.

Consumer-led Brand Growth

Delivering What Consumers Really Value

Excelling on the Elements of Value® leads to revenue and market share growth.

고객 전략 및 마케팅

How Advanced Analytics Is Changing B2B Selling

B2B companies can avoid the commodity trap through machine learning and advanced analytics.

Go-to-Market Strategy

Explore the B2B Elements of Value

What do your B2B customers value? Bain has identified 40 Elements of Value across five categories.

금융 서비스

Uncovering the Elements of Value in Commercial Insurance

Mastering the intangibles of a customer’s experience, like being easy to do business with, can help carriers earn greater loyalty.

Go-to-Market Strategy

How Digital Natives Are Changing B2B Purchasing

Digital natives have brought their consumer habits to the B2B world.

고객 전략 및 마케팅

The B2B Elements of Value

What matters to business customers? Subjective concerns often play a surprisingly large role.

고객 전략 및 마케팅

The B2C Elements of Value

Knowing what consumers value can help companies improve performance—and even unlock new markets.

고객 전략 및 마케팅

Eric Almquist: The Elements of Value for B2B Companies

B2B companies can use the elements of value as a compass when deciding where to add value to their propositions.

에너지와 천연자원

Lori Sherer: How Data and Analytics Can Enhance Value for B2B Customers

How two companies enhanced the value of their services.

Go-to-Market Strategy

The B2B Elements of Value

With 40 distinct kinds of value, B2B managers can identify what matters most to each set of important stakeholders.

고객 전략 및 마케팅

Davos 2018: Bain Breakfast Impressions

Bain Partner Josef Ming shares how a discussion on the elements of value inspired him and resonated with attendees.

Davos 2018: Bain Breakfast

Speakers at the Bain Breakfast at the World Economic Forum's annual meeting focused on what customers value.

고객 전략 및 마케팅

Davos 2018: The Elements of Value

Bain Partner Eric Almquist discusses how Bain's research on the Elements of Value applies to the World Economic Forum.

고객 전략 및 마케팅

Explore the B2C Elements of Value

What do consumers value? Bain research has identified 30 Elements of Value in four categories.

고객 전략 및 마케팅

Elements of Value: From Founder Instinct to Innovation Playbook

By adding consumer value to products or services, companies can improve performance in current markets or break into new ones.

고객 전략 및 마케팅

The 30 Things Customers Really Value

Breakthroughs may be worth pursuing, but most companies benefit more from incremental innovation efforts that add new forms of consumer value to their present products and services.