Brief

Customer loyalty on the Swiss mobile telephony market

Customer loyalty on the Swiss mobile telephony market

The Swiss mobile telephony market is largely saturated – sustainable growth from new customers is becoming increasingly difficult for mobile telephony providers.

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Brief

Customer loyalty on the Swiss mobile telephony market
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The Swiss mobile telephony market is largely saturated – sustainable growth from new customers is becoming increasingly difficult for mobile telephony providers. For these players to be successful today, it is all the more important for them to earn their customers’ loyalty over the long term: a high degree of customer loyalty has emerged as a decisive competitive advantage.

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