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The oil and gas market is nearly impossible to predict. That's why strategic planners at leading oil and gas companies prepare for multiple potential outcomes rather than optimizing for one assumption, says Jorge Leis, who leads Bain's Oil & Gas practice for the Americas. By following a process that identifies and evaluates several plausible scenarios, companies can form a more comprehensive strategy that positions them for whatever the future holds.
Read the Bain Brief: What the recent oil price shock teaches about managing uncertainty
First published in 5월 2015