Webinar
Too often, earnings and budgetary pressures trap company leaders into trading long-term customer value for short-term results. Rob Markey, a partner in Bain’s Customer Strategy & Marketing practice, and Theta Equity cofounders and marketing professors Peter Fader and Daniel McCarthy discuss how companies can avoid this trap.
Are You Undervaluing Your Customers?
It's time to start measuring and managing their worth.
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First published in 11월 2020