스냅차트
As most Americans near the end of a second month of social-distancing policies and lockdowns to slow the spread of Covid-19, a growing number are itching to get back to work.
The most recent Bain/Dynata survey of US consumers, conducted from April 20 to April 22, finds that 41% of respondents are highly comfortable with returning to work, up from 29% the prior week, while only 23% are highly comfortable with resuming social activities such as dining out, which was on par with the previous week.
One notable finding of the survey: Men (51%) were nearly twice as willing to return to work as women (31%), an interesting data point as companies wrestle with difficult legal and ethical questions of which workers should return to work and the individual demographics of risk.
Coronavirus
The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.
Karen Harris is managing director of Bain & Company's Macro Trends Group, and she is based in the firm's New York office.
Dynata provides first-party data for the Bain Consumer Health Index and provides a nationally representative sample of US adults (weekly) that constitutes the underlying data for this analysis.
First published in 4월 2020
