Retail Holiday Newsletter

2023 Holiday Shopping Outlook

Bain forecasts 3% nominal growth in US retail sales this holiday, the lowest since 2018. Six tips can help retailers weather the snowstorm.

글 Aaron Cheris, Sarah Irizarry, Stephanie Koszyk, Darrell Rigby, and Suzanne Tager

Infographic

2023 Holiday Shopping Outlook
en
  • Notes

    Holiday season is November and December only. Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants.

    Historical sales and forecast for Bain-defined retail sales are not seasonally adjusted.

    Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

    The authors would like to acknowledge Harkaran Abhaypal, Anshula Batra, Megha Dasgupta, Krati Gupta, Sameer Gupta, Mrigya Kochar, Shivali Srivastava, and Liz Vargo for their contributions to this newsletter.

저자
  •
    파트너, San Francisco
  • 부파트너, Houston
  • Practice Director, Dallas
  • 파트너, Boston
  • Chief of Staff to the Worldwide Managing Partner, New York
문의하기
태그

프로젝트 사례

전략 A regional strategy helps global retailer find its way

See more related case studies

고객 전략 및 마케팅 A major retailer rejuvenates sales by thinking local

See more related case studies

전략 Focus on core delivers growth for retailer

See more related case studies

베인에 궁금하신 점이 있으신가요?

베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.

문의하기

무엇을 도와드릴까요?

오피스 전체보기