Infographic

2021 Holiday Shopping Outlook

Bain forecasts 7% growth in US retail sales this holiday season.

글 Aaron Cheris, Darrell Rigby, Suzanne Tager, and Julia Saxonov

Infographic

2021 Holiday Shopping Outlook
en
  • Notes

    Holiday season is November and December. Growth represents YOY change in US market only. 2021 growth rates are Bain’s forecasts.

    Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order) sales, excluding sales by auto and auto parts dealers, gas stations, and restaurants. Retail spending constitutes Bain-defined retail categories.

    Consumer Health Index is seasonally adjusted, and 100 is equivalent to the August 2017 baseline.

Future releases and topics

Look out for our upcoming issues:

  • Issue 2 (late October): Preparing for China's Singles' Day 2021
  • Issue 3 (mid-November): Unwrapping Amazon's holiday approach
  • Issue 4 (mid-December): Midseason reflections and the role of stores
  • Issue 5 (mid-January): Postholiday recap and resolutions for 2022

We look forward to sharing holiday headlines with you and hearing your feedback throughout the season.

저자
  •
    파트너, San Francisco
  • 파트너, Boston
  • Chief of Staff to the Worldwide Managing Partner, New York
  • Alumni, San Francisco
문의하기
First published in 9월 2021
태그

프로젝트 사례

전략 A regional strategy helps global retailer find its way

See more related case studies

고객 전략 및 마케팅 A major retailer rejuvenates sales by thinking local

See more related case studies

전략 Focus on core delivers growth for retailer

See more related case studies

베인에 궁금하신 점이 있으신가요?

베인은 주저 없이 변화를 마주할 줄 아는 용감한 리더들과 함께합니다. 그리고, 이들의 담대한 용기는 고객사의 성공으로 이어집니다.

문의하기

무엇을 도와드릴까요?

오피스 전체보기