Gerald Tan
Partner,
Gerald
Gerald Tan is an expert in our Consumer Products and Strategy practices.
Gerald primarily advises consumer products clients on corporate and full potential strategy, transformation and performance improvement, as well as route-to-market strategy, especially in emerging markets. He is also a Bain Brand Accelerator expert and has done extensive work in the e-commerce space across the value chain.
He is a recipient of the firm's global Bright-Dix Award for excellence in professional development.
Prior to joining Bain in 2008, Gerald worked across strategy and operations at the Intercontinental Hotels Group. Previously, he worked in fixed income trading at Merrill Lynch.
He holds an undergraduate degree in economics, with First-Class Honours, from University College London.
Recent Insights
- “Outmaneuvering Insurgent Brands in Asia-Pacific,” Webinar, 2024年2月22日
- “Resilience Amid Disruption: How Some Asia-Pacific Incumbents Are Outmaneuvering Insurgents,” 論説, 2024年2月5日
- “Bold Moves: Leading Southeast Asia’s Next Wave of Consumer Growth ,” レポート, 2023年10月10日
- “Future-Proofing Your Route to Market in Fragmented Trade,” Webinar, 2020年10月22日