Elements of Value Research / Business Insights

Go-to-Market Strategy

For B2B Companies, Six Elements of Value® Matter Most in the Coronavirus Pandemic

Take the high road with customers.

顧客戦略、マーケティング

Three Elements of Value® for Consumers Take Precedence During a Pandemic

Companies’ response to the coronavirus needs to deliver these three values.

エネルギー、天然資源

Rethinking Energy and Natural Resources for a Net-Zero Carbon Future

A new model of leadership shows how to address sustainability and emissions issues while retaining support from customers and investors.

Luxury

Strong Origins: Current Perspectives on the Diamond Industry

This ninth annual global report covers performance in 2018 and the first half of 2019 and explains key trends that are shaping the industry.

消費財

The Power of Delivering Elements of Value® in Consumer Products

Brands can thrive by defining, measuring and improving the elements of their value proposition.

小売

Today’s Traveler: Infinite Paths to Purchase

How customer-led travel brands master the complexity of the online booking journey.

自動車

Predicting the Tipping Point for Electric Vehicles

The rate of adoption for electric cars depends on two main consumer groups.

メディア、エンターテイメント

Hollywood’s Streaming Angst

As technology firms invest heavily in new content, traditional media companies face a gap in two areas: data analytics and network branding.

Business Strategy

Tipping Points: When to Bet on New Technologies

Predictive tools can help companies gauge when new technologies will take off.

業績改善

Forecasting the Next Big Thing

Four tools, when used together, can help leaders see into the future and get a jump on the competition.

戦略

Predicting the Next Tech Disruption

Bain Partner Mark Gottfredson discusses how four forecasting tools, when used together, can help companies predict when disruptive technologies will be widely adopted.

保険

Prameet Jamnadas: Elements of Value in Commercial Insurance

Commercial insurers who embrace the Elements of Value® are more likely to succeed over competitors.

金融サービス

Who Delivers More Value—Banks or Technology Companies?

Tech firms continue to make inroads into banking services.

金融サービス

Can Banks Get Some Love?

As tech firms explore financial services, big banks can fight back by focusing on the customer.

金融サービス

In Search of Customers Who Love Their Bank

With banks facing increased competition from tech firms, our latest Customer Loyalty in Retail Banking Report examines how the banks can focus on what customers value most.

顧客戦略、マーケティング

The Amazon Effect on What Consumers Value

Amazon’s dominance has actually changed which Elements of Value matter most to consumers in mass merchandising.

顧客戦略、マーケティング

Chewy Takes a Bite Out of Amazon

Amazon changed the rules of the game in e-commerce, but some rivals have figured out how to adapt.

顧客戦略、マーケティング

The Tight Link Between Consumer Value and a Price Premium

When companies excel on more Elements of Value®, consumers are willing to pay a higher price.

Consumer-led Brand Growth

Delivering What Consumers Really Value

Excelling on the Elements of Value® leads to revenue and market share growth.

顧客戦略、マーケティング

How Advanced Analytics Is Changing B2B Selling

B2B companies can avoid the commodity trap through machine learning and advanced analytics.

顧客戦略、マーケティング

Explore the B2B Elements of Value

What do your B2B customers value? Bain has identified 40 Elements of Value across five categories.

金融サービス

Uncovering the Elements of Value in Commercial Insurance

Mastering the intangibles of a customer’s experience, like being easy to do business with, can help carriers earn greater loyalty.

Go-to-Market Strategy

How Digital Natives Are Changing B2B Purchasing

Digital natives have brought their consumer habits to the B2B world.

Go-to-Market Strategy

The B2B Elements of Value

What matters to business customers? Subjective concerns often play a surprisingly large role.

顧客戦略、マーケティング

The B2C Elements of Value

Knowing what consumers value can help companies improve performance—and even unlock new markets.

顧客戦略、マーケティング

Eric Almquist: The Elements of Value for B2B Companies

B2B companies can use the elements of value as a compass when deciding where to add value to their propositions.

金属、鉱業

Lori Sherer: How Data and Analytics Can Enhance Value for B2B Customers

How two companies enhanced the value of their services.

顧客戦略、マーケティング

The B2B Elements of Value

With 40 distinct kinds of value, B2B managers can identify what matters most to each set of important stakeholders.

戦略

Davos 2018: Bain Breakfast Impressions

Bain Partner Josef Ming shares how a discussion on the elements of value inspired him and resonated with attendees.

Davos 2018: Bain Breakfast

Speakers at the Bain Breakfast at the World Economic Forum's annual meeting focused on what customers value.

顧客戦略、マーケティング

Davos 2018: The Elements of Value

Bain Partner Eric Almquist discusses how Bain's research on the Elements of Value applies to the World Economic Forum.

顧客戦略、マーケティング

Explore the B2C Elements of Value

What do consumers value? Bain research has identified 30 Elements of Value in four categories.

戦略

Elements of Value: From Founder Instinct to Innovation Playbook

By adding consumer value to products or services, companies can improve performance in current markets or break into new ones.

顧客戦略、マーケティング

The 30 Things Customers Really Value

Breakthroughs may be worth pursuing, but most companies benefit more from incremental innovation efforts that add new forms of consumer value to their present products and services.