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Insurgent companies often watch their incumbent competitors with envy, pining after the benefits of scale: leadership economics, learning systems and market influence. Insurgents naturally pursue these advantages, but some do so at the cost of their culture. Companies with a Founder's Mentality® have an obsessive focus on the front line, an owner's mindset and other cultural elements that make them competitive. These elements are at risk when companies follow the default path and can turn a promising insurgent into a struggling bureaucracy.
Read the Bain Brief: The Journey North