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When we asked 23,000 global consumers about their views on sustainability, we learned that consumers who care about sustainability aren’t just left-leaning, young, and living in developed markets. In fact, 50% of consumers across generations say that sustainability is in their top four considerations when shopping.
In this video, produced in partnership with the Financial Times Commercial department, you’ll learn about what drives decision-making around sustainability—and how companies can guide consumers toward behavior change. François Faelli, Bain’s Global Sustainability Practice Leader, and Leah Johns, Bain’s Global Consumer Lab Director, break down the research and offer strategic moves companies can make to meet consumer demand.