記事
An economic downturn or sharp disruption from a new technology does not automatically mean that everyone loses. There are some winners, and their trick is to correctly appraise the situation and quickly adopt a strategy tailored to the new circumstances. In this article, Bain presents findings to show that, when turbulence hits, senior executives need to shed the one-size-fits-all strategies that have been popular in less turbulent times.
First published in 11月 2001