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While the majority of CEOs in Southeast Asia expect a downturn in the next several years, only 20% are actively preparing. Thomas Olsen, who leads Bain’s Strategy Practice in Asia-Pacific, checked in from the Singapore Summit to discuss our latest report on the topic, which outlines strategies successful companies should take to gain an advantage during a downturn—and pull further away from competitors in the years following.
A Downturn Favors the Prepared, Even for Southeast Asian Companies
Planning now can create a competitive advantage through the downturn and beyond.