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The percentage of customers who will use digital tools to manage their insurance needs is expected to hit 80% during the next 3-5 years. Most of those people will likely use a hybrid approach that draws on the best of the physical and digital customer experience. To prepare for this shift, leading insurers are asking themselves four key questions, says Bain Partner Henrik Naujoks in this short video.
Read the Bain Brief: The Digical® transformation in insurance
First published in 11月 2014