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Next-Gen Key Account Management

Tectonic shifts in the retail landscape and rapidly evolving shopper needs require CPGs to reinvent themselves. Next-Gen Key Account Management enables you to work closely with retailers to jointly identify and execute optimal value-creation strategies. 

Next-Gen Key Account Management

What to Expect

What to Expect

Our Next-Gen Key Account Management approach enhances the joint value that you can create with your retail customers. We can help you build customized plans for each account, anchored in a deep understanding of their strategy and the joint profit pool.

You can strengthen your team's capabilities with FrontView®, our proprietary state-of-the-art software solution powered by advanced analytics, to address every facet of key account management, from plan definition to negotiation to results tracking and plan monitoring. FrontView is a unique software solution that allows you to model scenarios and trade simulations and develop individually tailored plans that produce maximum value for you and your customers.

Our Insights on Key Account Management

Our Key Account Management Consultants

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FrontView® is a registered trademark of Bain & Company, Inc.