Press release
HO CHI MINH CITY - September 6, 2023 – Bain & Company, a leading global management consulting firm, today announced the opening of its first office in Vietnam, located in Ho Chi Minh City.
The new office marks the establishment of its physical presence by a tenured group of partners and team members. The group has a long track record of serving global and local corporates as well as financial investors in Vietnam over the last 20 years.
“We are excited to expand our global footprint in Vietnam, one of the most vibrant and fastest growing economies in Southeast Asia,” said Wade Cruse, Managing Partner for Southeast Asia at Bain & Company. “This investment underscores Bain’s ongoing efforts to expand its footprint to support clients across the region. We are committed to put people on the ground and we look forward to creating success stories against the backdrop of a dynamic Vietnamese economy spurred by an exceptional talent pool and innovation ecosystems.”
The strategic move underscores Bain’s commitment to serve the dynamic and rapidly growing Vietnamese market, further strengthening its presence in Southeast Asia. The new office will facilitate closer collaboration with local businesses and multinational corporations and provide them access to Bain’s extensive global expertise, particularly in the areas of technology, digital innovation and sustainability.
“Establishing a strong local presence with senior leadership and local consulting teams is in line with our aspiration to be closer to our clients and to support them going forward. Our mission remains unchanged - to support change-oriented executives in delivering value to an extent that will redefine their industry,” said Andrea Campagnoli.
Andrea is the office head and founding partner of the Bain Vietnam office, co-head of Bain’s technology private equity practice for Asia Pacific, and a member of the broader financial investor practice. “We see immense potential in the young local population, and part of our mission is to attract local top talent and to equip them with the best working experience as well as skills across a range of capabilities.”
The new Vietnam office will allow Bain to apply its deep understanding of the country’s most critical business issues to help clients achieve extraordinary results. Several domains represent the majority of the consulting firm work including (i) business transformations to achieve full potential and to re-define strategy and operations in times of uncertainty, (ii) innovation via technology – including Industry 4.0 solutions, Generative AI , etc., (iii) sustainability efforts to support the transition to net zero across business sectors, and (iv) M&A advisory to investors and corporates when making landmark acquisitions in Vietnam.
To solve client’s most complex issues, Bain deploys multi-disciplinary teams comprising strategists, designers, technologists and data scientists. Most recently in February, it has also formed a service alliance with OpenAI to embed AI into clients’ operations. Locally in Vietnam, Bain has signed an agreement with FPT Digital - adding the reputable company to its bench of partners. The collaboration will enable Bain to support digital transformations efforts across multiple business sectors and industries.
Globally, Bain is renowned as one of the world's leading consulting firms. The firm serves more than 60 percent of the Fortune 500, operating in 40 countries and 65 cities, with a global team exceeding 18,000 professionals.
Editor’s Note: To schedule an interview, please contact Yan Xin Tay at yanxin.tay@bain.com or Jessy Chua at jessy.chua@bain.com
ベイン・アンド・カンパニーについて
ベイン・アンド・カンパニーは、未来を切り開き、変革を起こそうとしている世界のビジネス・リーダーを支援しているコンサルティングファームです。1973年の創設以来、クライアントの成功をベインの成功指標とし、世界40か国65都市にネットワークを展開しています。クライアントが厳しい競争環境の中でも成長し続け、クライアントと共通の目標に向かって「結果」を出せるように支援しています。私たちは持続可能で優れた結果をより早く提供するために、様々な業界や経営テーマにおける知識を統合し、外部の厳選されたデジタル企業等とも提携しながらクライアントごとにカスタマイズしたコンサルティング活動を行っています。また、教育、人種問題、社会正義、経済発展、環境などの世界が抱える緊急課題に取り組んでいる非営利団体に対し、プロボノコンサルティングサービスを提供することで社会に貢献しています。
商号 : ベイン・アンド・カンパニー・ジャパン・インコーポレイテッド
所在地 : 東京都港区赤坂9-7-1 ミッドタウン・タワー37階
URL : https://www.bain.co.jp