The Globe and Mail

A practical management twist on Maslow’s hierarchy of needs; The elements of value, properly used, can drive customer loyalty and revenue growth

A practical management twist on Maslow’s hierarchy of needs; The elements of value, properly used, can drive customer loyalty and revenue growth

  • 2016年12月12日
  • min read

The Globe and Mail

A practical management twist on Maslow’s hierarchy of needs; The elements of value, properly used, can drive customer loyalty and revenue growth

Bain & Company has echoed Maslow's hierarchy of needs with a pyramid that defines four levels of value: functional, emotional, life-changing and social impact. When properly used, the 30 identified elements of value can drive customer loyalty and revenue growth.