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Ten Takeaways from Our 2024 Sustainability Survey of Consumers

We asked nearly 19,000 consumers globally about their efforts to live a sustainable lifestyle. Here’s what’s changed—and what hasn’t—since last year.

By John Blasberg, Jean-Charles van den Branden, Harry Morrison, David Zehner, and Leah Johns

How businesses can unlock the challenge of helping consumers live sustainably.

John Blasberg

Partner, Boston
Jean-Charles van den Branden

Partner, Brussels
Harry Morrison

Partner, London
David Zehner

Partner, Sydney
Leah Johns

Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon

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