The Visionary CEO’s Guide to Sustainability

Ten Surprises from Our Sustainability Research

We surveyed more than 23,000 consumers globally about sustainability. Who’s most concerned, what they’re willing to pay, and what’s shifting behavior may surprise you.

By Leah Johns, John Blasberg, and François Faelli

Infographic

Ten Surprises from Our Sustainability Research
en
Powered by

The Global Consumer Lab

Develop a deeper understanding of your customers, beyond their shopping baskets.
Read more

Selling Sustainability Means Decoding Consumers

We asked more than 23,000 global consumers what they really want. What we found will surprise you.
Interactive Quiz

Living Sustainably: Do You Walk the Talk?

Are you an Eco-vangelist, a Climate Cynic, or somewhere in between? Take our interactive quiz to find out.
Explore the full report
Authors
  •
    Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
  • Partner, Boston
  • Partner, Brussels
Contact us
Tags

How We've Helped Clients

A Food Company’s Bold Play to Restore Margin and Growth

Read case study

Performance Improvement Strategic G&A approach cooks up savings

Read case study

Vector℠ Drinking in digital: A leading beverage company stirs a profit from digital strategy

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Bain

How can we help you?

See all offices