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Reclaiming Growth in Consumer Products in 2025

Bain's consumer products experts showcase our 2025 Insurgent Brands list, share Expo West insights, and explore investment opportunities within the sector's evolving landscape.

By Charlotte Apps, Jen Holland, Maria Kurenova, and Sarah Yates

Webinar

Reclaiming Growth in Consumer Products in 2025
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Article

Expo West 2025: Winning Brands Ride on the Strongest Consumer Trends

Innovation is concentrated in a few high-potential areas of consumer demand.
Brief

Insurgent Brands Steal the Spotlight in 2025

Bain & Company’s ninth annual review recognizes 121 high-growth US consumer products brands that have captured a staggering 33% of growth within their categories, including 44 newcomers to the list.

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Published in March 2025
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