Heroes to save brands in economic crisis

In times of crisis, we suggest stopping to innovate new products and redesign the "hero" ones.

By Marcial Rapela

In times of crisis, we suggest stopping to innovate new products and redesign the "hero" ones.

First published in February 2016

I want to talk to your experts in: Please select an industry from the dropdown list

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Your email Please enter a valid email address