Diario Pulso Heroes to save brands in economic crisis Heroes to save brands in economic crisis In times of crisis, we suggest stopping to innovate new products and redesign the "hero" ones. By Marcial Rapela February 22, 2016 min read Article Heroes to save brands in economic crisis Progress: en In times of crisis, we suggest stopping to innovate new products and redesign the "hero" ones. (Full article only available in Spanish) Tags Consumer Products