For the Upside of Our Much-Maligned Phones, Ask Women

Female consumers in the US say their phones make them feel safer and socially active.

By Leah Johns and Lyne Jaroudi

Develop a deeper understanding of your customers, beyond their shopping baskets.

Leah Johns

Practice Director, Global Consumer Lab and EMEA Consumer Products, Lisbon
Lyne Jaroudi

Practice Manager, Global Consumer Lab, Retail, London

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