Infographic

Fine-Tuning B2B E-Commerce as Buyer Preferences Shift

The pandemic has acclimated more business-to-business buyers to virtual channels, including self-service. Here’s how winning suppliers are taking advantage.

By Mackenzie Bushy, Dennis Jones, Bala Parameshwaran, and Mónica Oliver

Infographic

Fine-Tuning B2B E-Commerce as Buyer Preferences Shift
en
Related

Virtual Selling Has Become Simply Selling

Most business-to-business customers prefer virtual selling, so why is it so tough to execute?
Authors
  •
    Partner, Austin
  • Partner, Innovation & Design, Denver
  • Partner, Boston
  • Partner, Boston
Contact us
Published in April 2021
Tags

How We've Helped Clients

Sales and Marketing A B2B Fiber Company Reinvents its Commercial Operations

Read case study

Vector℠ Designing a new digital sales strategy for a national broadcaster

Read case study

People and Organization Building a winning media salesforce

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Bain

How can we help you?

See all offices