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As Banks’ Retention Efforts Stall, Focus On High-Value Customers

By using advanced analytics guided by five principles, banks can activate targeted customers to improve their economics and strengthen relationships.

By Philipp Baecker, Mario Conde, Darci Darnell, Sumit Narayanan, and Markus Bergmann

Infographic

As Banks’ Retention Efforts Stall, Focus On High-Value Customers
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How Analytics Can Deepen Banks’ Customer Relationships

Activating high-value customers beats pursuing raw retention goals.
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  • Headshot of Philipp Baecker
    Partner, Frankfurt
  • Partner, Amsterdam
  • Partner, Chicago
  • Alumni, Singapore
  • Partner, Munich
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Published in September 2021
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