Artificial Intelligence

AI has reached an inflection point, offering tangible benefits across industries and business functions. Informed by our AI consulting work, these insights explore how early adopters are taking advantage of the opportunity—and the challenges many face with integration.

Software

Losing Control: How Zero-Click Search Affects B2B Marketers

The rise of AI-generated summaries portends big changes in the way brands find buyers and position themselves online.

Technologies de l'information

Nvidia GTC 2025: AI Matures into Enterprise Infrastructure

Companies are changing the architecture for how they compete.

Distribution

Personalization: AI for Retail Marketing Magic

Leading retailers are adopting AI-powered personalized marketing to better resonate with and win over shoppers.

Distribution

Data Strategy in Retail: The Gen AI Tipping Point

A Q&A on the need for an enterprise-wide approach to data and analytics.

Technologie

What We Can Learn from Early Adopters of Wearable AI

The success of Ray-Ban Meta glasses signals the arrival of generative AI in wearable technology.

Telecommunications

The US Telecom Cost-Cutting Imperative: $28 Billion by ’28

With growth harder to achieve, a bold cost strategy is key to sustainable value creation.

Advanced Analytics

What Boards Need to Do About AI

Navigating the opportunities and risks.

Energie et Ressources Naturelles

Energy Executive Agenda 2025: New Challenges, New Innovations

Our latest survey finds executives facing rising costs, surging demand, and a long to-do list.

Stratégie

Global Venture Capital Outlook: The Latest Trends

Venture capital rebounded at the end of 2024, thanks to a surge in generative AI investments.

Technologie

What DeepSeek Means for Data Center Investment Risk

Lighter models won’t slow data center growth, but they do add uncertainty. Investors must assess demand shifts and readiness for AI’s power and cooling needs.

Stratégie

Change Management in the AI Era: Lessons from the Tech Industry

AI is changing business fast. Here are 6 key lessons leaders in any industry can learn from the tech giants that thrive on disruption.

Stratégie Client et Marketing

AI's Powerful Pricing Potential

Generative AI-enhanced pricing can boost revenue growth, widening the gap between leaders and laggards.

Leadership & Talent

Winning The War for AI Talent

AI ambitions are soaring, but a widening talent gap threatens to ground them. Here’s how to stay ahead.

Digital

AI: The Ambitions Are Bold, but the Talent Is Scarce

A growing gap between AI talent supply and demand is derailing executives' generative AI ambitions.

Technologie

Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing

As consumers rely more on AI-based search and summaries, how will brands adapt their strategies?

Advanced Analytics

For Marketers, Generative AI Moves from Novelty to Necessity

Companies that scale up their initiatives will gain an edge by delivering consistent value and better engaging customers.

Technologie

DeepSeek: A Game Changer in AI Efficiency?

Here are some early implications for executives and investors.

Advanced Analytics

Generative AI in M&A: You’re Not Behind—Yet

How early adopters are getting faster and better at dealmaking.

Digital

Agentic AI: Believe the Hype

Bain’s Chuck Whitten explains why agentic AI will transform not only corporate operations but many aspects of daily living.

Advanced Analytics

What Separates AI Leaders from AI Laggards?

Bain’s Chuck Whitten breaks down the key questions CEOs should be asking as they lead their organizations on a generational change effort.

Technologie

What Is Agentic AI?

The next wave moves beyond generative AI with proactive intelligent agents that work through steps toward a goal.

Advanced Analytics

The Great Debate: Will Agentic AI Kill SaaS?

The jury is still out, but history suggests technological revolutions tend to expand ecosystems rather than replace them outright.

Stratégie

Winning with AI

Five questions for every CEO.

Energie et Ressources Naturelles

AI’s Power Surge: The Looming Data Center Energy Challenge

Data centers’ electricity demand could double by 2027, consuming 2.6% of global power.

Technologie

AI Survey: Never Mind the Skeptics

Bain's quarterly survey of executives finds that companies are just as bullish on generative AI as they were a year ago.

Services Financiers

Four Ways to Improve Performance in Financial Services

Smart technology choices alone won’t fuel change. True adoption requires a culture shift.

Distribution

Interview: Dr. Sebastian Walter and Dr. Boris Ewenstein of Otto Group

“To respond with relevance to customer signals, to master that art, is a big deal.”

Advanced Analytics

Better, Faster, Leaner: Reinventing HR with Generative AI

By unlocking a more personalized and cost-efficient employee experience, generative AI makes HR more human—not less.

Services Financiers

From AI Experiments to AI at Scale: A Conversation with State Farm’s Fawad Ahmad

“This is not a hype cycle. The real benefits will be realized by those who move from experimentation to scale implementation.”

Distribution

Generative AI’s Potential to Improve Customer Experience

Bain's research identifies five design principles for deploying generative AI in the customer journey.

Services Financiers

The $100 Billion Opportunity for Generative AI in P&C Claims Handling

To improve productivity and the claims experience, insurers will need to scale up the most promising initiatives.

Distribution

Gen AI Can Help Retailers Defy China’s Economic Slowdown

This year’s Singles Day festival should herald a generative AI acceleration in Chinese retail.

Produits et Services Industriels de pointe

AI Is Revolutionizing Industrial Operations

Supply chain planning, procurement enhancements, manufacturing optimization, and engineering augmentation are emerging AI opportunities.

Services Financiers

Smarter Bank Pricing in the Age of AI

Understanding each customer's price sensitivity helps banks balance discounting with sales conversions.

Marketers’ Agency Partnerships Are Strained. Now Comes AI

Hybrid models supported by generative AI and the right capabilities can increase both efficiency and expertise in marketing.

Utilities & Energies Renouvelables

Utilities Must Reinvent Themselves to Harness the AI-Driven Data Center Boom

Balancing growth, reliability, affordability, and sustainability is the sector’s biggest challenge in decades.

Luxury

Luxury and Technology: Artificial Intelligence’s Quiet Revolution

Far from being incompatible, luxury and AI can complement and enrich each other.

How to Accelerate Progress on AI

Our rapid internal deployment offers useful lessons for our clients.

Engins et Equipements Industriels

Early Adopters and AI: What Are the Best Use Cases?

Industrial machinery manufacturers are finding applications in procurement, quality, logistics, and more.

Technologie

How Tech Leaders Commercialize Innovation

Today’s incumbents know how to nurture new businesses even when it means disrupting existing ones.

Amérique du Nord et Amérique du Sud

Europe, Moyen-Orient et Afrique

Asie et Australie

Global

Amérique du Nord et Amérique du Sud

Europe, Moyen-Orient et Afrique

Asie et Australie

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Pages récemment visitées

Losing Control: How Zero-Click Search Affects B2B Marketers

Nvidia GTC 2025: AI Matures into Enterprise Infrastructure

Personalization: AI for Retail Marketing Magic

Data Strategy in Retail: The Gen AI Tipping Point

What We Can Learn from Early Adopters of Wearable AI

The US Telecom Cost-Cutting Imperative: $28 Billion by ’28

What Boards Need to Do About AI

Winning with AI: Explore the stories

Energy Executive Agenda 2025: New Challenges, New Innovations

Global Venture Capital Outlook: The Latest Trends

What DeepSeek Means for Data Center Investment Risk

Change Management in the AI Era: Lessons from the Tech Industry

AI's Powerful Pricing Potential

Winning The War for AI Talent

Better Together: OpenAI and Bain Form an Alliance

AI: The Ambitions Are Bold, but the Talent Is Scarce

Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing

For Marketers, Generative AI Moves from Novelty to Necessity

DeepSeek: A Game Changer in AI Efficiency?

Generative AI in M&A: You’re Not Behind—Yet

Agentic AI: Believe the Hype

What Separates AI Leaders from AI Laggards?

What Is Agentic AI?

The Great Debate: Will Agentic AI Kill SaaS?

Winning with AI

AI’s Power Surge: The Looming Data Center Energy Challenge

AI Survey: Never Mind the Skeptics

Four Ways to Improve Performance in Financial Services

Interview: Dr. Sebastian Walter and Dr. Boris Ewenstein of Otto Group

Better, Faster, Leaner: Reinventing HR with Generative AI

From AI Experiments to AI at Scale: A Conversation with State Farm’s Fawad Ahmad

Generative AI’s Potential to Improve Customer Experience

The $100 Billion Opportunity for Generative AI in P&C Claims Handling

Gen AI Can Help Retailers Defy China’s Economic Slowdown

AI Is Revolutionizing Industrial Operations

Smarter Bank Pricing in the Age of AI

Marketers’ Agency Partnerships Are Strained. Now Comes AI

Utilities Must Reinvent Themselves to Harness the AI-Driven Data Center Boom

Luxury and Technology: Artificial Intelligence’s Quiet Revolution

How to Accelerate Progress on AI

Early Adopters and AI: What Are the Best Use Cases?

How Tech Leaders Commercialize Innovation

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