"Small is the new big." This phrase describes how small formats are becoming mainstream in the retail space, a hot topic over the last couple of years. Customers, accustomed to shopping in large stores, are now frequenting smaller stores. Why the change? How will the trend evolve going forward? And how should retailers respond? Jihye Song, a partner with Bain & Company, talks in detail about these subjects.

(Full article only available in Korean)