Video
Market access restrictions and fragmented pipelines are creating challenges for pharmaceutical companies trying to introduce new products. Successful pharmaceutical companies are tailoring their launches to one of four product archetypes and retooling their organizations into Launch Factories better adapted to a world of smaller, continuous product releases.
In this webinar, Michael Kunst and Rafael Natanek, co-authors of "A new pharma launch paradigm: From one size fits all to a tailored product approach," discuss how pharmaceutical companies can react to these market shifts and introduce winning products.
First published in juin 2013