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How Software Firms Can Outpace the Rule of 40

Consistently beating this magic number remains elusive for large, established firms. But it’s possible with the right moves.

Infographic

How Software Firms Can Outpace the Rule of 40
How Software Firms Can Outpace the Rule of 40
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Inspired By

Hacking Software’s Rule of 40

Software companies need to balance growth and profitability to create lasting value.
First published in juin 2019
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