Rapport
As Southeast Asia’s emerging middle class embrace the digital world, digital spending has become the new battleground for companies looking to expand their business.
But how did we get here? What’s driving this spending? And how can brands respond?
Learn more about this new frontier and how brands can cope in this emerging landscape.
Written in collaboration with
Written in collaboration with
Understanding Southeast Asia’s Emerging Middle Class
Digital opportunities give consumers many more choices.
First published in janvier 2020