Ouriel Lancry: Defining the Raw Customer Need

Rediscovering a raw customer need can lead to greater innovation within companies and can help businesses better serve clients. Ouriel Lancry, Bain's chief digital officer, discusses some examples of companies that have been able to successfully articulate and deliver on the raw needs of their customers. 

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Ouriel Lancry: Building a Digital Transformation Strategy

In this video series, Bain Chief Digital Officer Ouriel Lancry discusses how companies can understand and implement the steps needed to transform for a digital world.