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Mark Chong: Bought Not Sold—Marketing and Selling to Digitally Empowered Business Customers

Three key ways that companies can succeed as traditional sales and marketing models change.

Par Mark Chong

Video

Mark Chong: Bought Not Sold—Marketing and Selling to Digitally Empowered Business Customers
en

Leading marketers are able to use digital analytics to really understand what customers want. Mark Chong, a partner in Bain's Customer Strategy & Marketing practice, discusses three key ways that companies can succeed as traditional sales and marketing models change.

Read the Bain Brief: Bought not sold: Marketing and selling to digitally empowered business customers

First published in décembre 2015
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