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Etude

Making CRM Work

Making CRM Work

Economic turbulence is forcing companies to sharpen their focus on customer loyalty.

  • min

Etude

Making CRM Work
en

Economic turbulence is forcing companies to sharpen their focus on customer loyalty. But a promising technique that emphases loyalty-building — Customer Relationship Management programs, or CRM — is falling flat. Bain's Darrell Rigby and Fred Reichheld offer insights on turning the promise of CRM into profits.

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Bain Book

Loyalty Rules!

Learn more about how today's loyalty leaders build lasting relationships.

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