How to Think—and Act—Like an Insurgent Brand

Most incumbent brands will face disruption from an insurgent competitor. In this video, Brian McRoskey, a partner with Bain’s Consumer Products practice, talks to Google’s Blake Landro about how big brands can position themselves to defend their position and grow.

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How Insurgent Brands Are Rewriting the Growth Playbook

These small brands now capture more than their share of the growth—and no category is immune.