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In a tough and mature market, it’s hard to find sources of growth, and leaders of industrial machinery companies are feeling the pressure to create new solutions to remain successful. To meet the needs of investors and customers, industry leaders must outperform competitors and optimize the design and delivery of best-practice commercial activity. In this video, Bain Partner Tamara Lewis outlines specific steps for machinery companies to revitalize their go-to-market strategies and prioritize commercial excellence.
Selling Smarter: The Machinery Company’s Guide to Commercial Excellence
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First published in juillet 2022