HBR.org How Corporate Purpose Leads to Innovation How Corporate Purpose Leads to Innovation The best innovations reinforce the company’s purpose and create mutual value for its key constituents. Par Darrell Rigby, Zach First, et Mikaela Boyd 1 min 1 novembre 2023 Article How Corporate Purpose Leads to Innovation Progress: en First published in novembre 2023 Mots clés Next℠ Innovation Strategy Purpose Stratégie Transformation