Diario Pulso Heroes to save brands in economic crisis Heroes to save brands in economic crisis In times of crisis, we suggest stopping to innovate new products and redesign the "hero" ones. Par Marcial Rapela 22 février 2016 min Article Heroes to save brands in economic crisis Progress: en In times of crisis, we suggest stopping to innovate new products and redesign the "hero" ones. (Full article only available in Spanish) Mots clés Grande Consommation