Faire du client un client fidèle

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Pour améliorer leur performance, les entreprises doivent réformer leur expérience client. Pour le faire, elles doivent agir sur 3 facteurs essentiels :

• Mesurer la fidélité de leurs clients
• Prioriser les efforts de l’entreprise sur quelques actions
• Mobiliser l’ensemble des collaborateurs vers une amélioration de la fidélité client