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The B2C Elements of Value

Knowing what consumers value can help companies improve performance—and even unlock new markets.

Infographic

The B2C Elements of Value
The B2C Elements of Value
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The Elements of Value

Understanding the 30 elements of value for consumers can help companies gain an edge.

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Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
First published in mars 2018
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Comment nous avons aidé nos clients

Advanced Analytics A Digital-First Bank Finds a Customer-Driven Path to Profitability

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Stratégie Client et Marketing A Global Bank Digitizes the Customer Experience

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Stratégie Client et Marketing Food Co. jump-starts growth with return to core brands

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